Hello fabulous! Custom Forge widgets elevate brands from beige to remarkable
At Aequilibrium, we strongly believe in Forge as the digital platform for Canadian credit unions looking to deliver remarkable member experiences. After all, we helped Central 1 build Forge. But that doesn’t mean your credit union’s Forge implementation needs to be limited by the boring out-of-the-box widgets with limited functionality. Forge has the ability to […]
Personas: the essential first step toward remarkable member experiences
In a post-2020 world, there’s a 100% chance that your credit union highly values your members and wants to tailor every channel to your members’ needs. After all, you’re a credit union — your members are a part of the fabric of who you are. But how do you ensure that the shiny new Forge […]
More than Metrics: Elevating DUCA’s Digital Presence
What makes a successful website project? Some, maybe most, would say the metrics. Did we reach or exceed our quantitative targets? If so, success. While we certainly agree that strategic targets are a big part of having a successful project, we would add that focussing only on metrics can miss the human element. We’re thinking […]
Credit Union Leaders Join Aequilibrium for a Design Thinking Workshop
When your credit union has complex problems to solve, sometimes it helps to think outside the box. In this case, literally. A group of credit union leaders recently joined Aequilibrium’s Design Thinking Workshop, hosted by the renowned Martin Reed. The group gained an understanding of the mindsets and methods behind design thinking and spent time […]
