DUCA Credit Union
Elevates Their Digital
Presence
That’s the DUCA tagline and it’s definitely more than a marketing slogan. It’s their promise to their members that everything DUCA does is to make life better for their members. They cut through the noise and deliver. And that’s exactly the approach we took with DUCA’s new public website. Our goal, as always, was to help make DUCA remarkable — to help them ‘Do more. Be more. Achieve more.’ with their website.
What really impressed me, is that Aequilibrium was intellectually flexible enough to understand that we were doing things a little bit differently than other credit unions. Aequilibrium recognized what our priorities were in terms of making our website an engine for member interaction and digital sales. We were working on a very real piece of our distribution network.
–
Arthur A. Krzycki, Vice President, Retail Banking Channels
Uniquely DUCA
It’s safe to say that DUCA isn’t like most credit unions. They have a unique vision that leads to strong objectives for their public website.
DUCA is one of the fastest growing credit unions in Canada and is the third largest credit union in Ontario. Over the last 4 years, they’ve had 22% compound average growth and are now over $5 billion in assets with over 80,000 members. Given that growth, their strategic goals are framed by a vision of a public website that is a real working engine designed to drive easier and better member interactions and be a workhorse for digital sales growth.
Why Aequilibrium?
“DUCA needed a strategic partner who could understand them, resonate with their vision and be absolute experts in the technology.
Aequilibrium was chosen as the right fit for DUCA because we have a strong history of working with financial institutions. AEQ understood the complexity and uniqueness of their industry along with the user experience and development expertise to push their project beyond expectations.
The relationship kicked off with a flight by the Aequilibrium team from Vancouver to Toronto (ah, those pre-COVID days). These in-person meetings proved to DUCA that Aequilibrium cared by putting in the time and effort, making it easy for DUCA to know and trust who we are. From a strategic point of view, it felt like both teams were on the same page very early on.”
Kelly West, Head of Product and Innovation
From the project kick-off to inception, there was tremendous value in the coaching and preparation for our launch. Throughout the journey, the Aequilibrium team always felt more of a strategic partner, rather than an external vendor, providing significant guidance and industry best practices to do more than merely ensure optimal effectiveness
–
Arvind Dhar, Senior Manager, Digital Banking Channels
Developing A Partnership
Our acute process alignment meant that we were able to strategize and implement a ready solution for DUCA’s national project in accelerated time. As part of our Agile process, we’ve applied several iterations and continue to provide ongoing long-term support for DUCA.
Just the facts
We were able to quickly understand DUCA’s goals in the discovery phase and arrive at a strong strategic and creative foundation for what the site would be. It was a collaborative process. DUCA’s clear vision and focus made their feedback direct and actionable.
Aequilibrium made DUCA’s life easier too as we were able to utilize our expertise to develop enhancements and customizations that were very important to the DUCA team. This eased a lot of the burden for DUCA while giving them the product they really wanted without settling. When it came time for launch, everyone was comfortable and prepared.
Digital Certainty Index
Quality Assurance
Accessibility
SEO
Get In Touch
Let’s chat about your credit union digital needs
