XR – Faster, Better, Cheaper: Can XR be the Panacea for Training?
The smartphone has revolutionized the digital industry and continues to be an indispensable part of our lives. It was not just a smaller and portable computer that could render the websites designed for laptops; but a device that could afford a plethora of new experiences and interactions, like photography, texting, social media, and other mobile […]
Using Extended Reality (XR) for Financial Services
This is the third blog in our series focused on financial services: the first two were focused on Themes and Trends, and on Banking with a Twist: Heart, Beauty, and Brain. In this article, we will continue to discuss how XR and the metaverse are impacting various industries, with a focus on financial services. Citi […]
Banking with a Twist: Heart, Beauty, and Brain
Last week we published our first article from our series focused on financial services (FS), and we have also reviewed some modern themes and trends. This article provides an original perspective on our recommendations on the future of banking. The third, and final, article in our FS series will focus on XR benefits for FS, […]
Themes and trends in financial services in 2022
A few years ago we published an article “Life banking: How to become trusted advisers for holistic financial health”, on how customers expected tailored, seamless and secure user experiences that excite and delight. We have also identified three different directions for Financial Institutions (FIs) to execute a ‘playing to win’ strategy: becoming an all-inclusive destination […]
Immersion is XR’s Key to Unlocking Truly Personalized Commerce
Change happens too soon for those complacent with the status quo, and too slowly for those excited about the opportunities ahead. We are blessed to live in amazing times, with so much progress and innovation taking place each day. Even with the COVID-19 pandemic, we saw innovation continue, as noted by the World Intellectual […]
XR is the Next Retail & Commerce Sea Change
The global pandemic has accelerated the adoption of digital products and services by as much as 6 years. In many instances, in order to protect their staff and their customers, digital has become the only medium brands could use to interact and transact with their customers. This rapid digitization was reflected in many industries, from […]
How Can Augmented Reality Change the Way Employees Work?
By 2029, more than 80%of all Canadian enterprises will adopt or use artificial intelligence. Whether AI is used in marketing campaigns, making sales calls, or processing customer orders and accounts, robots change how enterprises operate. For the office worker, though, widespread changes will happen thanks to AR. Tech firms like Apple and Microsoft are making AR software […]
10 Ways to Use Augmented Reality in Business Marketing Strategy
There’s an inescapable disconnect between businesses and consumers right now when it comes to augmented reality. Seventy-one percent of consumers said that they would shop more often with a brand that promotes augmented reality. Meanwhile, only one percent of retailers use AR as part of the buying experience. That sounds like an opportunity! In this article, […]
A Guide to Extended Reality: How Is It Changing the World?
In 2012, famous rapper Tupac gave a concert at Coachella. This wasn’t something unusual in the music scene. After all, concerts are common events. So, it shouldn’t have silenced the concertgoers in the dark ambiance of the strobe lights as Tupac rose up from below the stage. Only, there was one major issue. You see, Tupac was […]
Our Top 3 Insights from the 2021 VanUX Awards
The 2021 VanUX Awards was last week, and the Aequilibrium team was in attendance. In addition to celebrating the Vancouver UX community’s incredible accomplishments in the past year, we were able to chat with and learn from some of the top design thinkers in our home city. To pass those learnings on to you, here […]