Adobe is at it again. Coming July 22nd and 23rd is their virtual event Experience Makers Live, and here at Aequilibrium, we’re really looking forward to attending. We know the all-digital format will be a great success, as we also attended the all-digital Adobe Summit in March (which already feels like a long time ago) and found it seamless and incredibly insightful. If you missed it, you can still catch it on demand, which we highly recommend.
Given the times we are living through, we all need to continue to learn how to best adjust to the rapidly changing needs of our customers, clients or members. As we know from data, and from our own lives, these changing needs are largely relying on digital—everything is suddenly done online. To put it bluntly, if your business isn’t delivering great digital customer experiences, it may not survive.
Furthermore, this change in customer behaviour is here to stay, even as states and provinces slowly begin to re-open.
To continue to be successful and adapt, the most important learnings will be around the right strategies and technologies for our individual industries that will help us meet these new, and rapidly evolving, digital needs. We need to become, as Adobe puts it so well, experience makers.
And that, of course, is where Adobe’s upcoming event comes in. There will be actionable advice, inspirational stories, thought-leadership and great opportunities to connect. It will be the perfect forum to hear the perspectives of global leaders in digital experience like Adobe always delivers, but, more than that, we’ll all be able to learn from our peers—what’s working (and what’s not working) for them and their clients.
That’s what we’re most excited about at Aequilibrium. A chance to listen to peers and clients in our business’s industries and discuss our own learnings and discoveries, because now more than ever, sharing information and ideas is how we’ll all be able to adapt quickly and intelligently during these times.
We hope you’ll join us on July 22nd and 23rd at the Adobe virtual event Experience Makers Live. And if you would like to discuss, share and learn with us directly, please feel free to reach out to us or to learn about our Adobe services visit us at Aquilibrium.com/adobe.
