Service

Digital Design Services

We take insights, research, and data to create meaningful user interfaces and award-winning user experiences.

Service Overview

Digital Design Agency

Did you know that COVID-19 forced a lot of companies to move online?

Businesses these days need digital design services more than ever before. A well-executed digital design strategy can help companies achieve their goals and reach new heights.

At our digital design agency, we pride ourselves on providing our clients with the best possible digital product design strategy. We understand that every client's business is unique, so our team takes the time to get to know our clients better before starting any project.

We believe that this approach leads to the best results for our clients and allows us to create truly unique user experiences.
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Aequilibrium:
What We Offer.

Our digital design services include user experience design, mood boards, visual directions, and more. We're a full-service digital company with the ability to handle every aspect of your digital design needs.

We understand that industries need to move quickly in today’s digital world, and our team can work at lightning speeds to get your project done as quickly as possible.

What Sets Us Apart?

There are many digital design firms out there, but what sets us apart is our dedication to our clients. We believe that the best digital design results come from a close relationship between client and agency.

We take the time and effort to acknowledge and understand you, your business, and your goals before starting any project. It allows us to create a digital design strategy tailored specifically for your business.
If you’re looking for a well-trusted and professional digital agency that will work closely with you to create a custom digital design solution, look no further than Aequilibrium.

Let's take a look at how we can help you!

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What we offer

Top-Notch Digital Design Services.

Design Strategy

The first step in any digital design project is to develop a design strategy. It helps us understand your goals, target audience, and what you want to achieve with your digital product.

We will take you through our team strategy to ensure the best service for our clients.
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Step 1: Identify the Problem

The preliminary step in our strategy is identifying the problem you are trying to solve with your digital product. It could be anything from boosting sales to improving customer retention. Once you have identified the problem, we can start to develop a solution. These problems can include:

  • Lack of customer engagement
  • Low conversion rates
  • Poor customer retention

Step 2: Brainstorm Solutions

The next step is to brainstorm potential solutions to the problem. It is where our team of digital experts comes in. We will work professionally with you to develop a digital design solution to help you achieve your goals. When we brainstorm solutions, we will look at certain factors such as:

  • The user's needs
  • The business goals
  • What the competition is doing
However, during our brainstorming sessions, we look at specific parts of your business and where our design team can benefit you the most. For example, if you are a SaaS company, we will look at your user acquisition funnel and see where we can improve the design to increase conversions. If you are an e-commerce company, we will look at your product pages and see where we can improve the design to increase sales. We will also look at your target audience, current trends, and what you want to achieve with your digital product.

Step 3: Develop the Solution

Once we have identified the problem and brainstormed potential solutions, it's time to develop the solution. We will take the ideas we have brainstormed and turn them into a reality. It includes creating user flows, wireframes, prototypes, and more. We will also work on the visual aspects of the design, such as the color scheme, typography, and iconography. The goal of this stage is to create a digital product that not only looks great but is also easy to use and achieve your goals.

Step 4: Test and Iterate

The last step in our digital design process is to test and iterate. We will put our digital product through a series of tests to ensure that it is user-friendly and meets the needs and demands of your target audience. We will also track your digital product's performance and make changes based on our collected data. It helps us ensure that your digital product always performs at its best.

Experience Design

Once we have developed the digital product, it's time to focus on the user experience. It is where we will design the user interface and ensure it is easy to use.

We will also work on the user flows and ensure they are intuitive and easy to follow.
This stage aims to create a digital product that your users will love.
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User Personas

One of the first steps in our experience design process is to create user personas. It helps us better understand your target audience and what they want from your digital product. We will create a persona for each type of user that you have. For example, if you are an eCommerce company, we will create a persona for each type of customer you have. Typically, eCommerce customers fall into one of three categories:

  • New customers
  • Existing customers
  • High-value customers
By creating a persona for each type of user, we can ensure that your digital product is designed for their needs.

Ideation

The next step in our experience design process is to start ideation. It is where we will come up with ideas for your digital product. We will look at your business goals and your target audience to come up with ideas that will help you achieve your goals. During this step, we try to think outside the box. We want to come up with ideas that are new and innovative.

Customer Journeys

Once we develop some ideas for your digital product, it's time to start creating customer journeys. A customer journey refers to a user's path from awareness to purchase. We will map out the perfect customer journey for each type of user you have. It helps us understand what users need from your digital product and how we can design it to meet their needs.

Information Architecture

The next step in our experience design process is to create the information architecture. It is where we will organize all of the information for your digital product. We will create a structure that is easy to navigate and understand. It helps us ensure that your digital product is easy to use and that users can find the information they need.

Wireframes

Once we have the necessary information architecture, it's time to start creating wireframes. Wireframes are a skeletal outline of your digital product. They help us understand the layout and hierarchy of your digital product.

Prototypes

The next step in our experience design process is to create prototypes. Prototypes are a more detailed version of your digital product. They help us understand how your digital product will look and feel. We will create prototypes for each type of user that you have.

Visual Design

The last step in our experience design process is to focus on visual design.

It is where we will create the look and feel of your digital product. We will create the perfect visual style guide that outlines your digital product’s colors, fonts, and overall look.
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Mood Boards

One of the first steps in our visual design process is to create mood boards. Mood boards help us understand the overall look and feel you want for your digital product. They are a great way to communicate your vision to our team. Mood boards usually have different aspects to them. They have:

Mood boards are helpful during our design process because they help us understand your vision for your digital product. But they also help in any future projects. When you have mood boards, brand guidelines, and other visual assets, they are cohesive and easy to follow. Starting from scratch whenever you work on a new project shouldn't have to be an option. However, mood boards are also useful for small projects. They help us focus on your digital product’s overall look and feel and ensure that all visual elements are well-integrated and work together.

Visual Direction

It is where we will begin to create your digital product's actual look and feel. We will take the mood boards and create a more cohesive look. It includes choosing:

  • Colors
  • Fonts
  • And other visual elements
We will also start to create the actual visuals for your digital product. It includes:
  • Icons
  • Illustrations
  • And other graphics
Creating a visual direction helps us focus on your digital product's overall look and feel. And it helps us ensure that all the visual elements are working together.

User Interfaces

After creating the visual direction, it's time to start working on the user interfaces. User interfaces are the screens that users will see when using your digital product. We will create user interfaces for each type of user that you have. It helps us understand what users need from your digital product and how we can design it to meet their needs. Creating user interfaces is a collaborative process between our team and yours. We will work together to ensure that your digital product is easy to use and meets the needs of your users.

UX and UI:
What Are They and Why They Matter

When it comes to digital products, there are two terms that you will hear a lot: UX and UI.

Both of these terms are important when it comes to digital product design.
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User experience is all about how users interact with your digital product. It’s about ensuring that your digital product is easy to use and meets the needs of your users.
On the other hand, the user interface refers to the actual screens users will see when using your digital product.
It focuses on the visual appeal and the user-friendliness of your digital product. Both UX and UI are important when it comes to digital product design.
You need to guarantee that your digital product is easy to use and meets the needs of your users. Furthermore, you must ensure that your digital product is visually appealing and easy to use.

Digital Design and Its Applications

Digital design is visual communication that uses a digital interface to present content, product, or service. Simply put, it’s an image designed for use on computer screens. It includes more than merely viewing the graphic design on your computer screen.

Today, you can scan almost any document and upload it to a device, but digital designs are created specifically for devices taking into consideration factors like usability, interactiveness, differences between screens, etc. They’re usually designed to be used rather than read.
Digital design is vital for any business that wants to create a digital product.
Some of the digital products that businesses create include:
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Web Design

Websites are now one of the most common forms of digital design: a business’ website is just as common as its logo. Websites are hubs for a topic or a service, incorporating many branching web pages, and are used for many purposes, including information, business, commerce, entertainment, etc. Sign Up For a Professional Web Design

App Design

App designs usually look like websites, but they’re designed to perform a specific task. Apps are basically digital tools for users. They may be used for shopping, scheduling, messaging, or playing music. Apps can be desktop-based just as easily as they can be mobile-based. Learn More About App Design

Infographic Design

Infographics are visual representations of data. Infographics can be both print and digital, but digital ones use animation and motion graphics to communicate information. Infographics are great for creating fun, informative content that entertains and educates readers about a brand or topic related to the brand. Learn More About Infographic Design

Social Media Page Design

Images on social media include avatars, cover photos, and posted content for every social media platform, including Twitter and company blogs. Photography is one of the most popular social media images, but digital designers will often use brand logos to create custom social images for companies. Learn More About Social Media Page Design

3D Design

3D designs are realistic, three-dimensional images made on a computer. They can be used for entertainment, but brands often use them to render products or create mockups of their planned construction projects. Sign Up For a 3D Design

Remember, if you want to create a digital product, you need to make sure that it is user-friendly and meets the needs of your users.

You also must ensure that your digital product is visually appealing and easy to use.

Start Today!

High-Quality Digital Design Services

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Digital design helps you stand out from your competition, makes your digital product more user-friendly, and makes your digital product more visually appealing.

Are you looking for digital design services that can produce unique digital designs for your business?
Reach out today and start working with a team of talented digital designers. We would be happy to help you with your digital product design needs. Let’s chat!

We use the perfect balance of technology and user experience design to solve complex business digital design problems.

Our Work

Some of our projects.​

DUCA Case Study

When the third largest credit union in Ontario - DUCA needed a public website to cut through the noise, we helped them deliver their promise to their members of "do...

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OMNI Retail

We’ve developed this Proof of Concept to demonstrate how we can empower businesses and create a connected experience for the consumer.

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Polar

Polar is an AR experience that allows users from around the world to collaborate on digital snowflake design.

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