What is User Experience Design?
By the time you read my description of user experience design (UXD), it will have changed again. But please, keep reading. A year ago, you could almost say it was clear. User interface (UI) was intrinsically tied to UX and we had the same role in a digital agency, from designing digital components, apps, and […]
Unpacking the UX Design Process
We all yearn to build something meaningful. Something that is relevant to humans and serves a deeper purpose in society than just mere prettiness. What is UX design? User experience design (UXD) is the process of creating products that enhance user satisfaction. It offers meaning and relevance in a world where things sometimes don’t always […]
What is Digital Product Design?
“Don’t you guys make it look pretty?” This is a question often overheard from people who don’t really know what product designers do, or from those who are new to the industry. So what do product designers do? The role of a Product Designer. Let’s try an experiment. Walk around the teams in your room […]
3 Reasons Why User Experience Matters
A user’s first impression of your site or app will determine whether he or she will continue through onboarding or exit in seconds. User experience– designing for better digital experiences– matters because it creates the first impression for your product. A good way to think about user experience is that it’s also the customer experience. […]
Sneaker Con iOS App Wins VanUX Awards “Best UX”
Two wins for aequilibrium We are excited to announce the iOS mobile app we built for our amazing clients Sneaker Con won the 2018 VanUX Awards for ‘Best UX for Product’ and overall ‘Best UX’ for the year. The winner was decided based on a jury vote by industry leaders in Vancouver and a lightning-round […]
How To Ask User Experience Questions
As the year wraps up, we’re also starting to think about how we can get ahead before the New Year begins. With the office slowly closing shop, we thought this was the perfect time to brush up on some of our most important skills. UX discovery is a fundamental aspect of our planning process at […]
How To Improve UXD With Interaction Design
Interaction design can be found all over your device and within both web and mobile applications. They can be small and simple but can make a big difference for the end-experience. Interactions add value to products in different ways, sometimes as a moment of delight that separates the product from the competition, for example, a […]
Interaction Design: Big Things Have Small Beginnings
Interaction design is composed of a bunch of little elements. When orchestrated beautifully, it can create big things. In this article, I hope to explain the micro complexities behind interaction design and how, when brought together as a whole, they can have a macro impact on your product, team, clients and most importantly the user. […]
What is UX Writing?
As user experience design continues to drive business success, it’s no brainer that the field of user experience design continues to grow, too. “As we are able to distinguish more of what each role entails, it becomes more clear what each role is alone.” The industry is constantly changing. Not long ago, many folks hadn’t […]