What is User Experience Design?
By the time you read my description of user experience design (UXD), it will have changed again. But please, keep reading. A year ago, you could almost say it was clear. User interface (UI) was intrinsically tied to UX and we had the same role in a digital agency, from designing digital components, apps, and […]
What is Digital Product Design?
“Don’t you guys make it look pretty?” This is a question often overheard from people who don’t really know what product designers do, or from those who are new to the industry. So what do product designers do? The role of a Product Designer. Let’s try an experiment. Walk around the teams in your room […]
Designing the Polar Experience
Last week, we published an article on the concept and planning of Polar iOS. We mentioned that as a digital product design and development studio, we build a lot of digital products. Building products for clients can have numerous rewards, especially when you get to work closely with their in-house teams. But Polar was a […]
aequilibrium Recognized as a Top Creative and Design Agency in Canada
Earlier this year, we were awarded twice at the prestigious VanUX Awards for ‘Best UX for Product’ and overall ‘Best UX’. It’s our mission to help transform companies by building award-winning digital experiences that are rooted in deep expertise of product design and technology. This month, we took home another amazing award. We are very […]
How To Improve UXD With Interaction Design
Interaction design can be found all over your device and within both web and mobile applications. They can be small and simple but can make a big difference for the end-experience. Interactions add value to products in different ways, sometimes as a moment of delight that separates the product from the competition, for example, a […]
What is UX Writing?
As user experience design continues to drive business success, it’s no brainer that the field of user experience design continues to grow, too. “As we are able to distinguish more of what each role entails, it becomes more clear what each role is alone.” The industry is constantly changing. Not long ago, many folks hadn’t […]