4 Ways to Attract New Banking Customers With Technology
Customers have a lot of options when it comes to choosing apps or services for most everyday tasks, such as fitness tracking, meal planning, and ride sharing. In 2019, however, there are still few digital channels for banking and finance that serve customers at the speed and capacity that’s expected today. For financial institutions—whether you’re […]
Learning Swift as a UX designer
A different language is a different vision of life.” – Federico Fellini, Italian film director I’m a UX/UI designer and ten weeks ago I set out to learn the fundamentals of Swift. With no prior experience in coding, I started an 11-week part-time online course to learn Apple’s iOS mobile-specific programming language at BrainStation. Full […]
How Usability Testing Drives Design Innovation
7 min read When I was a UX Design student at BrainStation back in 2017, usability testing stood out to me as one of the most valuable lessons I learned in the process of becoming a UX designer. Although over the last few years my testing techniques have evolved, the methodology remains the same. User-driven […]
Using Personas to Create Meaningful User Experiences
New Years means that we get to start over and commit to doing better. For us, we’re constantly striving to think less about ourselves and more about the user. As user experience designers, it’s part of our process to constantly ask what and for whom we’re designing for. While we may be users of our […]
Adobe Experience Manager as a Cloud Service
Early this year, Adobe launched its Adobe Experience Manager as a cloud service. The timing, and the timing for business to migrate, couldn’t be better or more pressing, with COVID-19 especially highlighting the advantages of cloud-based technology for business. But it isn’t just a knee-jerk reaction to current events. It’s our belief that there will […]