3 Reasons Why User Experience Matters
A user’s first impression of your site or app will determine whether he or she will continue through onboarding or exit in seconds. User experience– designing for better digital experiences– matters because it creates the first impression for your product. A good way to think about user experience is that it’s also the customer experience. […]
How Usability Testing Drives Design Innovation
7 min read When I was a UX Design student at BrainStation back in 2017, usability testing stood out to me as one of the most valuable lessons I learned in the process of becoming a UX designer. Although over the last few years my testing techniques have evolved, the methodology remains the same. User-driven […]
Hitchhiker’s Guide to Web Performance
When it comes to creating a great website, there are many things to consider. From overall design, content, usability, and searchability, to development framework, responsiveness, integration with third party providers, and selecting the right hosting solution for your site––all of the above are important in making sure your website is optimized for success but the […]