How Augmented Reality made Pokémon GO Best Seller of 2016
In the summer of 2016, the mobile game Pokémon GO changed the gaming industry overnight. Developed by Niantic, in collaboration with Nintendo and the Pokémon Company, players had the opportunity to catch childhood-favorite Pokémon in real life. This phenomenon introduced Augmented Reality (AR) to the masses via handheld devices, and forever changed the way we […]
Does Digital Banking Apply to Small Banks?
According to the 2017 report by The Financial Brand on retail banking trends and predictions, major trends focus on consumer data, the use of advanced analytics, the ability to personalize the customer journey, and improving the customer experience. Big or small, digital banking does, in fact, apply to all financial institutions today as we head […]
4 Ways to Attract New Banking Customers With Technology
Customers have a lot of options when it comes to choosing apps or services for most everyday tasks, such as fitness tracking, meal planning, and ride sharing. In 2019, however, there are still few digital channels for banking and finance that serve customers at the speed and capacity that’s expected today. For financial institutions—whether you’re […]