A Week of Insight and Inspiration: My Time at the Design Leadership Summit in Toronto
Last week, I had the privilege of attending the Design Leadership Summit in Toronto. This gathering brought together some of the most innovative minds in design and leadership from across the globe. Set against Toronto’s vibrant skyline, the summit was a whirlwind of learning, sharing, and networking. The event started with hands-on workshops on metrics […]
What is User Experience Design?
By the time you read my description of user experience design (UXD), it will have changed again. But please, keep reading. A year ago, you could almost say it was clear. User interface (UI) was intrinsically tied to UX and we had the same role in a digital agency, from designing digital components, apps, and […]
Unpacking the UX Design Process
We all yearn to build something meaningful. Something that is relevant to humans and serves a deeper purpose in society than just mere prettiness. What is UX design? User experience design (UXD) is the process of creating products that enhance user satisfaction. It offers meaning and relevance in a world where things sometimes don’t always […]
What is Digital Product Design?
“Don’t you guys make it look pretty?” This is a question often overheard from people who don’t really know what product designers do, or from those who are new to the industry. So what do product designers do? The role of a Product Designer. Let’s try an experiment. Walk around the teams in your room […]
3 Reasons Why User Experience Matters
A user’s first impression of your site or app will determine whether he or she will continue through onboarding or exit in seconds. User experience– designing for better digital experiences– matters because it creates the first impression for your product. A good way to think about user experience is that it’s also the customer experience. […]
Sneaker Con iOS App Wins VanUX Awards “Best UX”
Two wins for aequilibrium We are excited to announce the iOS mobile app we built for our amazing clients Sneaker Con won the 2018 VanUX Awards for ‘Best UX for Product’ and overall ‘Best UX’ for the year. The winner was decided based on a jury vote by industry leaders in Vancouver and a lightning-round […]
How To Ask User Experience Questions
As the year wraps up, we’re also starting to think about how we can get ahead before the New Year begins. With the office slowly closing shop, we thought this was the perfect time to brush up on some of our most important skills. UX discovery is a fundamental aspect of our planning process at […]
Designing the Polar Experience
Last week, we published an article on the concept and planning of Polar iOS. We mentioned that as a digital product design and development studio, we build a lot of digital products. Building products for clients can have numerous rewards, especially when you get to work closely with their in-house teams. But Polar was a […]
aequilibrium Recognized as a Top Creative and Design Agency in Canada
Earlier this year, we were awarded twice at the prestigious VanUX Awards for ‘Best UX for Product’ and overall ‘Best UX’. It’s our mission to help transform companies by building award-winning digital experiences that are rooted in deep expertise of product design and technology. This month, we took home another amazing award. We are very […]
Learning Swift as a UX designer
A different language is a different vision of life.” – Federico Fellini, Italian film director I’m a UX/UI designer and ten weeks ago I set out to learn the fundamentals of Swift. With no prior experience in coding, I started an 11-week part-time online course to learn Apple’s iOS mobile-specific programming language at BrainStation. Full […]