Does Digital Banking Apply to Small Banks?
According to the 2017 report by The Financial Brand on retail banking trends and predictions, major trends focus on consumer data, the use of advanced analytics, the ability to personalize the customer journey, and improving the customer experience. Big or small, digital banking does, in fact, apply to all financial institutions today as we head […]
Unpacking the UX Design Process
We all yearn to build something meaningful. Something that is relevant to humans and serves a deeper purpose in society than just mere prettiness. What is UX design? User experience design (UXD) is the process of creating products that enhance user satisfaction. It offers meaning and relevance in a world where things sometimes don’t always […]
What is Digital Product Design?
“Don’t you guys make it look pretty?” This is a question often overheard from people who don’t really know what product designers do, or from those who are new to the industry. So what do product designers do? The role of a Product Designer. Let’s try an experiment. Walk around the teams in your room […]
3 Reasons Why User Experience Matters
A user’s first impression of your site or app will determine whether he or she will continue through onboarding or exit in seconds. User experience– designing for better digital experiences– matters because it creates the first impression for your product. A good way to think about user experience is that it’s also the customer experience. […]
Exploring Digital Banking in the US, Canada, and Europe
Last month, the aequilibrium digital banking team embarked upon a world tour to discover, connect, and understand the current state of the digital banking market. From Las Vegas to Amsterdam, digital transformation was at the top of everyone’s agenda. Money 20/20 | Las Vegas Head of Product and Innovation, Kelly West, kicked off the tour in […]
Sneaker Con iOS App Wins VanUX Awards “Best UX”
Two wins for aequilibrium We are excited to announce the iOS mobile app we built for our amazing clients Sneaker Con won the 2018 VanUX Awards for ‘Best UX for Product’ and overall ‘Best UX’ for the year. The winner was decided based on a jury vote by industry leaders in Vancouver and a lightning-round […]
How to Help Customers Achieve New Year’s Goals With Technology
Earlier this year, our Founder and CEO Adrian Moise published an article in the Journal of Digital Banking. The article, titled “Life banking: How to become trusted advisers for holistic financial health,” addressed the issues people face dealing with money today, and how banks can become a trusted advisor using technology to help customers achieve […]
How To Ask User Experience Questions
As the year wraps up, we’re also starting to think about how we can get ahead before the New Year begins. With the office slowly closing shop, we thought this was the perfect time to brush up on some of our most important skills. UX discovery is a fundamental aspect of our planning process at […]
4 Ways to Attract New Banking Customers With Technology
Customers have a lot of options when it comes to choosing apps or services for most everyday tasks, such as fitness tracking, meal planning, and ride sharing. In 2019, however, there are still few digital channels for banking and finance that serve customers at the speed and capacity that’s expected today. For financial institutions—whether you’re […]
Why You Should Use a Serverless Microservices Architecture
The last few years have seen a rise in interest in exciting new concepts such as serverless and microservices architectures. While these concepts don’t get as much hype and buzz as artificial intelligence or virtual reality, they are, in my humble opinion, more applicable to more companies undergoing a digital transformation. The combined serverless microservices […]
