An ROI Model of Experience-Driven Banking in the Digital Age

An ROI Model of Experience-Driven Banking in the Digital Age

The commoditization of traditional banking products has altered the playing field of banking. Banks and credit unions can no longer afford to compete solely by raising savings rates or decreasing fees. Meanwhile, banks must strategically shift from being a product-driven organization to an organization focused on customer-driven omnichannel digital experiences. Dave Gledhill, the CIO for […]

aequilibrium Recognized as a Top Creative and Design Agency in Canada

Earlier this year, we were awarded twice at the prestigious VanUX Awards for ‘Best UX for Product’ and overall ‘Best UX’. It’s our mission to help transform companies by building award-winning digital experiences that are rooted in deep expertise of product design and technology. This month, we took home another amazing award. We are very […]

How We Support Women in Tech and Address the Gap in Gender Equality

How We Support Women in Tech and Address the Gap in Gender Equality

I am proud to say that I work for a company that supports and celebrates the achievements of women. The industry has been great in the fight for diversity and equality. The labor force participation of women, for example, has risen significantly with more education and social-policy support; but, truth be told, it’s not nearly […]

A Dialog on Communication and Team Dynamics

Late last year, I hosted a dialog session with fellow aequilibrium team members to explore the relationship between designers and developers working together on project teams. Project team dynamics have been a topic of interest in the community, particularly within digital product agencies where efficiency, communication, and understanding amidst teams are direct results of the […]

Fresh Thinking To Grow Your Mass Affluent Business

Fresh Thinking To Grow Your Mass Affluent Business

The definition of the mass affluent is somewhat varied, particularly among financial institutions. The term typically refers to customers with investable assets greater than $200,000 USD with high mortgage amounts or net worth greater than $1,000,000 USD. This means that they will typically have transactional, investment, and borrowing needs that make their segment more lucrative […]

Learning Swift as a UX designer

Learning Swift as a UX designer

A different language is a different vision of life.” – Federico Fellini, Italian film director I’m a UX/UI designer and ten weeks ago I set out to learn the fundamentals of Swift. With no prior experience in coding, I started an 11-week part-time online course to learn Apple’s iOS mobile-specific programming language at BrainStation. Full […]

How To Improve UXD With Interaction Design

How To Improve UXD With Interaction Design

Interaction design can be found all over your device and within both web and mobile applications. They can be small and simple but can make a big difference for the end-experience. Interactions add value to products in different ways, sometimes as a moment of delight that separates the product from the competition, for example, a […]

Drive Business Success By Meeting Customer Expectations

Drive Business Success By Meeting Customer Expectations

Transformation leaders at financial institutions are bombarded with constant news on new challenger banks entering the space and the intensifying competition from tech companies such as Apple. In addition, the last decade has brought a proliferation of FinTech solutions that allow banks to compete and transition from being closed to open systems, leveraging ecosystem innovation […]

How Usability Testing Drives Design Innovation

How Usability Testing Drives Design Innovation

7 min read When I was a UX Design student at BrainStation back in 2017, usability testing stood out to me as one of the most valuable lessons I learned in the process of becoming a UX designer. Although over the last few years my testing techniques have evolved, the methodology remains the same. User-driven […]

Considerations While Using Kotlin

Navigating the land of Android development can be daunting, especially with the framework changing drastically in the last five years. From the more restrictive ecosystem (Permissions, Services), the introduction of Android Jetpack Components, to the Android development team finally doubling-down on a recommended application architecture (MVVM), none can compare to the most drastic paradigm shift […]